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10 Attractions to See in Florence: A Complete Travel Guide
10 Attractions to See in Florence: A Complete Travel Guide
Discover the 10 must-see attractions in Florence with our complete guide—from Renaissance icons like the Duomo and Ponte Vecchio to the Uffizi Gallery.
How Many Days Do You Need to Visit Rome: Complete Guide
How Many Days Do You Need to Visit Rome: Complete Guide
Discover how many days you need to visit Rome, suggested itineraries, and practical tips for an unforgettable trip to the Eternal City.
THE GIFT
THE GIFT
From November 26 to January 6, the square at Portrait Milano comes alive with the spirit of the season: twinkling lights, the laughter of skaters gliding across a real ice rink, and the irresistible scents and flavors of Christmas all around.
Celebrate with Unforgettable Dining in Florence
Celebrate with Unforgettable Dining in Florence
Unforgettable Christmas and New Year's Eve with Lungarno Collection. Join us for a culinary journey that blends tradition, elegance, and breathtaking views of the city, creating memories that will last forever.
Day Trips from Milan: 10 Must-Visit Destinations
Day Trips from Milan: 10 Must-Visit Destinations
Discover the best day trips from Milan — 10 destinations combining nature, history, and relaxation just a short drive away. Perfect ideas for an unforgettable escape!
How many days do you need to visit Florence
How many days do you need to visit Florence
Discover how to plan your visit to Florence: 3-day itinerary, must-see landmarks, practical tips, and suggestions to experience the city like a true Florentine.
Stories of Rebirth with Ara Lumiere
Stories of Rebirth with Ara Lumiere
Portrait Milano hosted The Phoenix Circle, the initiative created by Ara Lumiere and supported by the Hothur Foundation, which celebrates the rebirth and empowerment of women survived to acid attacks.
Portraits of Art and Hope: the Presentation of “Tu Unico” with Fondazione Theodora
Portraits of Art and Hope: the Presentation of “Tu Unico” with Fondazione Theodora
Portrait Milano hosted the presentation of “Tu Unico,” the photographic project by Daniele Ratti created in collaboration with Fondazione Theodora, which celebrates the uniqueness of each individual through artist’s jewelry, combining art and solidarity to bring smiles to children in hospitals.
Things to Do in Milan and Surroundings in Autumn: Must-See Places
Things to Do in Milan and Surroundings in Autumn: Must-See Places
Discover the best things to do in Milan and its surroundings in autumn: foliage, parks, events, and seasonal flavors for an unforgettable experience.
Rome Neighborhoods: Complete Guide to discover the city
Rome Neighborhoods: Complete Guide to discover the city
Explore Rome neighborhoods with our complete guide: history, attractions, and tips to experience the city's authentic charm from Trastevere to Testaccio.
Your perfect event in the heart of Florence: our tailor-made offer for you
Your perfect event in the heart of Florence: our tailor-made offer for you
Discover the dining proposal by Lungarno Collection to celebrate with your loved ones, in the heart of Florence.
All That Glam! The most glamorous charity event of the season
All That Glam! The most glamorous charity event of the season
For the third consecutive year, Portrait Milano hosted the dinner in support of the European Institute of Oncology and the Monzino Cardiology Center: a true meeting of beauty, commitment, and social responsibility.
Glam Set! The dinner in support of the IEO Foundation
Glam Set! The dinner in support of the IEO Foundation
Portrait Milano hosts the annual event of the European Institute of Oncology and the Monzino Cardiology Center in support of research.
Green that Makes a Difference
Green that Makes a Difference
At Portrait Milano, sustainability comes to life through greenery: by restoring the rainwater cistern and enhancing native plants, we achieved a 70% reduction in water consumption, breathing new life into our historic green spaces.
The Commitment to a Clean City
The Commitment to a Clean City
A concrete gesture for the city: together with Angeli del Bello, the Portrait Milano team helped clean up Parco Sempione, embracing an experience of sustainability, teamwork, and civic pride.
Hospitality Beyond the Walls
Hospitality Beyond the Walls
Portrait Milano proudly took part in the charitable initiative of the Mensa di San Francesco — a moment of solidarity and care alongside those in need. A meaningful gesture made possible thanks to the involvement of our team.
Updrinking, our mindful creativity
Updrinking, our mindful creativity
Our new cocktail list celebrates a sustainable and creative approach to mixology. In each of the cocktails from the Updrinking collection, recovered ingredients tell new stories. Nothing goes to waste — everything is transformed, and even scraps become new flavors.
Portrait Milano is GSTC-certified
Portrait Milano is GSTC-certified
Portrait Milano has received GSTC certification — a prestigious global recognition of our commitment to sustainable hospitality. A milestone that reflects our vision: delivering exceptional experiences while respecting the environment, people, and cultural heritage.
EHMA Sustainability Award by Diversey to Portrait Milano
EHMA Sustainability Award by Diversey to Portrait Milano
A recognition that celebrates its commitment to excellence in hospitality. A milestone that reflects attention to detail, sustainability, and cultural appreciation — all made possible by the passion of the team and the trust of our guests.
10_11's Brunch
10_11's Brunch
Sunday morning. The city slows down, courtyard silence replaces the traffic, and time stretches into a ritual of beauty and flavor.Brunch at 10_11 is more than just a meal — it’s an invitation to enjoy the city at a slower pace.
Florence at Night: What to do in the city
Florence at Night: What to do in the city
Discover what to do in Florence at night: scenic aperitivos, cultural events, nightlife, shopping, and exclusive tips to experience the city after sunset.
One Day in Florence: Your Ultimate Itinerary
One Day in Florence: Your Ultimate Itinerary
Plan your perfect one day in Florence with must-see attractions, local flavors, and tips for an unforgettable experience, and stay in the 4 and 5-stars hotels.
Choosing a Residence in Florence: Luxury Apartments in the Historic Center
Choosing a Residence in Florence: Luxury Apartments in the Historic Center
Discover the best cocktails and lounge bars for aperitifs in Milan, where innovation meets unique atmospheres in Piazza del Portrait Milano, the center of Milanese nightlife.
Portraits of an Italian Summer
Portraits of an Italian Summer
From June 26th to July 13th, Portrait Milano launches its first Italian Summer in the Piazza: a collective narrative made of memories, experiences, visions, and flavors, with a calendar of events that pay tribute to Italian tradition.Starting from the Piazza as the iconic epicenter of summer life, Portrait Milano once again opens its doors to the city and its guests, offering a schedule focused on cinema, music, and taste.
Milan by Night: The Best Lounge Bars for Aperitivo in 2025
Milan by Night: The Best Lounge Bars for Aperitivo in 2025
Discover the best cocktails and lounge bars for aperitifs in Milan, where innovation meets unique atmospheres in Piazza del Portrait Milano, the center of Milanese nightlife.
Events and Exhibitions in Florence Spring-Summer 2025
Events and Exhibitions in Florence Spring-Summer 2025
Discover all the must-see events and exhibitions in Florence for Spring-Summer 2025: exclusive exhibitions, contemporary installations, and Renaissance masterpieces.
Where to Eat in Florence in Spring: Discover unmissable Restaurants and Rooftop
Where to Eat in Florence in Spring: Discover unmissable Restaurants and Rooftop
Discover the best restaurants in Florence for spring: a guide to seasonal dishes and must-visit spots for an unforgettable culinary experience.
10_11's Friends
10_11's Friends
Moments of sharing to discover stories and talents from Italy and around the world, featuring renowned voices from the food & beverage scene.
Design Week 2025: Drift Us
Design Week 2025: Drift Us
On the occasion of the Design Week 2025, the Piazza at Portrait Milano hosts Drift Us, an installation which is not just something to be observed, but it actively involves those who walk through it: visitors become part of a collective rhythm made of light, delicate sounds, and movement.
Florence Cocktail Week 2025
Florence Cocktail Week 2025
Lungarno Collection will once again participate in FCW, showcasing two iconic Florentine cocktail destinations: two venues, four original cocktails, and countless unique ways to narrate the city's story through premium ingredients, creativity, and expertise.
Choosing the Best 4-Star Hotels in Florence City Center
Choosing the Best 4-Star Hotels in Florence City Center
Discover the best 4-star hotels in Florence city center, near the Duomo. Comfort, elegance, and exclusive services for an unforgettable stay in the heart of the city.
Staying in Milan: tips on where to stay and best neighborhoods
Staying in Milan: tips on where to stay and best neighborhoods
Discover where to stay in Milan and the most beautiful neighborhoods. Stay at the 5-star hotel Milan, Portrait Milano, for a luxury experience just steps from the Duomo.
Luxury Shopping in Downtown Florence: Discover the Excellence of Fashion
Luxury Shopping in Downtown Florence: Discover the Excellence of Fashion
Explore Florence and the most luxurious boutiques in the city center: exclusive experiences and services await, just steps from the five-star Portrait Firenze hotel.
Celebrate with Unforgettable Dining in Florence
Celebrate with Unforgettable Dining in Florence
Unforgettable Christmas and New Year's Eve with Lungarno Collection. Join us for a culinary journey that blends tradition, elegance, and breathtaking views of the city, creating memories that will last forever.
Where to stay in Rome: Hotels on Via dei Condotti in Rome
Where to stay in Rome: Hotels on Via dei Condotti in Rome
Experience luxury in Rome at a 5-star hotel on Via dei Condotti. Exclusive comfort and an ideal location for exploring the Eternal City.
Romantic things to do in Florence: Escape to a Hotel overlooking Ponte Vecchio
Romantic things to do in Florence: Escape to a Hotel overlooking Ponte Vecchio
Discover what to do in Florence as a couple and stay at the city's most romantic hotel overlooking the Arno and Ponte Vecchio, the 5-star Hotel Portrait Firenze.
Cake Couture
Cake Couture
The union of fashion and haute pâtisserie, two distinct worlds brought together by their shared devotion to the art of detail and the pursuit of aesthetic refinement.
Dining with Purpose
Dining with Purpose
Lungarno Collection is proud to collaborate with Edela, the national non-profit organization dedicated to protecting and supporting the orphans of femicide and their foster families.
Experience the magic of the holidays in the heart of Florence with Lungarno Collection
Experience the magic of the holidays in the heart of Florence with Lungarno Collection
The holiday season is a truly magical time, and there’s no better place to experience it than in one of Italy’s most enchanting cities.
The Sustainability circle: turning waste into resources
The Sustainability circle: turning waste into resources
With a simple and creative idea, the team at Portrait Firenze transformed what seemed like ordinary waste into symbols of sustainability and community.
What to do in Rome: ancient monuments and where to stay
What to do in Rome: ancient monuments and where to stay
Discover what to see in Rome with a guide to the most iconic monuments and must-see tourist attractions. Stay at Portrait Roma, the 5-star downtown hotel.
Special events in Florence fall 2024: festivals, exhibitions and culture
Special events in Florence fall 2024: festivals, exhibitions and culture
Discover the must-see events in Florence between October and December 2024: festivals and exhibitions. Stay at the 4-star Gallery Hotel Art and find out what to do.
Guide to the trendiest and coolest neighborhoods in Milan
Guide to the trendiest and coolest neighborhoods in Milan
From Citylife to the Fashion Quadrilateral: discover Milan's most exclusive neighborhoods and the 5-star hotel for your luxury vacation
Your perfect event in the heart of Florence: our tailor-made offer for you
Your perfect event in the heart of Florence: our tailor-made offer for you
Discover the dining proposal by Lungarno Collection to celebrate with your loved ones, in the heart of Florence.
Exclusive group stay at Portrait Milano
Exclusive group stay at Portrait Milano
Elevate your group stay experience with Portrait Milano's exclusive group offer.
Portrait Milano hosts Ferragamo with "3 Days in Florence" by Juergen Teller
Portrait Milano hosts Ferragamo with "3 Days in Florence" by Juergen Teller
The exhibition, which weaves together fashion, art, and culture, is hosted at Portrait Milano, a venue that perfectly reflects the contemporary vision of creative director Maximilian Davis's "New Renaissance".
Lungarno Collection and the Fondazione Cotarella project
Lungarno Collection and the Fondazione Cotarella project
An extraordinary initiative in which we play a key role alongside Fondazione Cotarella and Arsenale Group, supporting the young talents of the "F. Morano" Institute in Caivano
Culinary experiences in Milan: the best restaurants in the city center
Culinary experiences in Milan: the best restaurants in the city center
For your next trip to the fashion capital, discover the tradition of Milanese cuisine on the tables of its main luxury restaurants in the city center!
What to eat in Florence: typical dishes to try during your trip
What to eat in Florence: typical dishes to try during your trip
Discover typical Tuscan dishes to eat during your trip. Choose from our selection of exclusive and starred restaurants in central Florence.
Stay in Rome: guide to ancient ruins and places of historical and artistic interest
Stay in Rome: guide to ancient ruins and places of historical and artistic interest
Discover the open-air museum with the wonders of the Eternal City and stay in one of them: the Portrait Roma, the five-star luxury hotel located on Via Condotti.
Lungarno Collection achieves DCA Certification
Lungarno Collection achieves DCA Certification
Lungarno Collection's hotels have earned the DCA certification, highlighting their commitment to sustainability and adherence to the UN's 2030 Agenda goals.
Romantic Stay in Rome: Unforgettable experiences for couples
Romantic Stay in Rome: Unforgettable experiences for couples
Are you planning a couples' vacation in Rome? Discover romantic experiences in the city and book your luxury romantic hotel in the historic centre now.
Spa and wellness center in downtown Milan for a fully relaxing vacation
Spa and wellness center in downtown Milan for a fully relaxing vacation
Discover treatments and relaxation at The Longevity Suite wellness center, located in the hotel spa in Milan Portrait Milano, the 5-star hotel just steps from the Duomo.
What to see in Florence with children: a guide to places of historical and artistic interest
What to see in Florence with children: a guide to places of historical and artistic interest
Find out what to see in Florence with children: the charming places and museums to visit. Stay at family-friendly hotels in the historic center of Lungarno Collection.
The Michelin Guide 2024 Keys: Lungarno Collection's Success
The Michelin Guide 2024 Keys: Lungarno Collection's Success
Portrait Milano shone with 2 Keys, while the Hotel Lungarno in Florence and Portrait Roma received 1 Key, confirming the company's constant commitment to offering a unique and personalized hospitality model.
Join the Celebration, Portrait Firenze Turns 10!
Join the Celebration, Portrait Firenze Turns 10!
For stays between May 1, 2024, and April 30, 2025, don't miss out on this chance to indulge in the ultimate birthday getaway at Portrait Firenze!
Special events in Rome: Festivals and cultural events not to be missed
Special events in Rome: Festivals and cultural events not to be missed
Discover upcoming events in Rome including festivals, exhibitions and must-see events and find out where to stay at the 5-star luxury hotel in the city center.
Easter with Lungarno Collection
Easter with Lungarno Collection
Discover the dining proposal by Lungarno Collection to celebrate Easter and spring arrival with your loved ones.
Plan your family vacation in Rome: Family Hotels, attractions and activities
Plan your family vacation in Rome: Family Hotels, attractions and activities
Discover how to plan your family vacation in Rome with the luxury family hotel Portrait Roma. Stay in family suites in the center, near the Spanish Steps.
Where to Sleep in Rome: tips on choosing a hotel in Rome
Where to Sleep in Rome: tips on choosing a hotel in Rome
Guide to choosing a hotel in Rome: downtown comfort, 5-star elegance, and proximity to major attractions. Stay in Rome with style and sophistication