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The Beauty of Living takes root

Every extraordinary thing needs
the right place to grow.
In the heart of Milan lies a unique terroir,
where fashion, wine, design, art, and savoir-faire
share the same culture, the same taste,
the same way of understanding beauty.
A place where different worlds speak
to the same people.
And where, as it always has been,
The Beauty of Living Takes Root.

A vineyard in the heart of Milan

Terroir is the unrepeatable union of land, climate, and culture that bestows a unique identity upon everything born from it. In a location that has always cherished the values of sowing and cultivating, Terroir comes to life: the new chapter of Piazza di Portrait Milano, dedicated to letting the finest expressions of living flourish.
On the occasion of La Vendemmia by Montenapoleone District, the Piazza transforms to welcome a spectacular vineyard in the heart of the city. An unprecedented green oasis open to the public, setting the stage for a rich program of talks, tastings, and events focused on culture, conviviality, and discovery.