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There are places that are visited and places that are truly lived.

At Hotel Lungarno, we believe Florence deserves to be discovered through its stories, traditions, and the people who preserve its authenticity every day.

For this reason, we offer our guests a selection of exclusive and complimentary experiences, designed to transform their stay into a deeper journey, filled with meaningful encounters, emotions, and memories destined to last over time.

Among the most engaging experiences is the Negroni Class, a journey celebrating one of Florence’s most iconic symbols.

Guided by the bartenders of Picteau Bistrot & Bar, guests discover the origins of the renowned cocktail born in the city, hear the stories behind its rise to international fame, and witness its preparation before tasting it while overlooking the Arno River.

It is an authentic and enjoyable way to connect with a Florentine tradition that continues to live on through today’s gestures and flavours.

But Florence is also a city of artisanal excellence, a precious heritage that we wish to share at Hotel Lungarno with those who choose to stay with us. Visits to the city’s historic ateliers offer the opportunity to step into places that are often far removed from traditional tourist routes, meeting master artisans who dedicate their lives to preserving centuries-old craftsmanship.
From the refined art of mosaic-making to hand-crafted marbled paper created using techniques passed down through generations, and the artistic printmaking workshops that continue to produce works with the same dedication and attention to detail as in the past, each encounter offers a privileged glimpse into an authentic, creative Florence, deeply connected to its roots.
Among the most iconic experiences, a visit to the renowned Biscottificio Antonio Mattei offers guests the opportunity to discover the history of traditional cantucci, the classic Tuscan almond biscuits, still prepared today according to the original 1858 recipe and enjoyed freshly baked.
Those passionate about fine craftsmanship can instead step into the world of Pampaloni, a historic Florentine maison that has preserved the art of silversmithing for four generations, creating precious objects and unique pieces that represent one of the finest expressions of Florence’s savoir-faire.

To complete these experiences, moments of connection invite guests to slow down and discover the city from a different perspective.

These include a visit to Palazzo Capponi, one of Florence’s most fascinating historic residences, and an aperitivo with the hotel’s General Manager: an informal and convivial occasion to meet fellow travellers, exchange impressions, and feel part of the city’s cultural and social life, even if only for an evening.

More than simple activities, these experiences are an invitation to discover the authentic soul of Florence. A way to go beyond its monuments and be guided by those who live in and preserve the city every day.

Because the most beautiful memories of a journey are not created only by the places we visit, but by the stories we encounter along the way.

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