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What is real in a world invaded by texts and images? What is hidden behind our personal vision of things? How can one set and develop a coherent photographic reportage?

Creating personal photographs different from the mass of images which we are invaded by daily seems like an impossible task.
The secret is slowing down, reflecting, and using essential instruments, whose limitations becoming a starting point to then expand our visual capacities.

At the forefront for over a 100 years, Leica has realized a camera capable of going beyond technical limitations and allowing emotions to emerge.

In 1914 Leica revolutionized photography forever, becoming a point of reference for the best photographers in the world.

The secret? Don’t just make cameras, create immortal values, combining clever design and exceptional craftsmanship.