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History & Values

We at the Lungarno Collection have a vision: to infuse our collection of hotels, residences and eateries with the Ferragamo values of creativity, artisanship and style.

As we build towards the future we strive to display our personality, dreams and emotions in everything that we do for the benefit of guests and stakeholders alike.

An handcrafted story

Experience the Lungarno Collection with its divine luxury, art and design hotels in Florence and Rome, delightful residences and villas, set in the most sought after and unique locations in Florence and Rome.

Leonardo Ferragamo, President of the Lungarno Collection, is paying homage to his extraordinary father, Salvatore Ferragamo, a genius in the art of shoemaking and a master of hospitality. Each member of the Lungarno Luxury Hotels Collection derives from creativity, craftsmanship, and passion, naturally reflecting genuine Florentine style and exquisite taste.

A Journey in Style

Salvatore Ferragamo is only sixteen years of age when he leaves his small shoe shop in Bonito to move to America in 1915. Within very few years he becomes ‘The Shoemaker of the Stars’, hand crafting and designing footwear for the most famous Hollywood actresses.

To do justice to the craftsmanship of his profession, Ferragamo returns to Italy in 1937 and chooses to work and live in Florence where he finds cultured and professional leather artisans adhering to ancient traditions.

The very same year, Ferragamo opens his store in a grand medieval palace in the historic Via Tornabuoni and welcomes film stars, celebrities, diplomats, and nobility alike. We consider Salvatore Ferragamo the first extraordinary hotelier of the Lungarno Collection, as it was he to install a strong sense of refined hospitality and a deep love for Florence in his children.

Values

The Ferragamo family hotels of the Lungarno Collection in Florence and Rome are inspired by the profound values of the Ferragamo family, their continuity and unfailing spirit of innovation.

Creative and profound Florentine craftsmanship and impeccable locations inspire the style of hotels owned by the Ferragamo Family on the most romantic stretch of the River Arno in Florence, the fashion street of Via Condotti and the Spanish Steps in Rome, or on board of a Swan yacht on the charming Tuscan sea.

Experience beauty, passion, attention to detail, and sumptuous handcrafted materials. Like a fashion collection respects the different styles of their clientele, also the Lungarno Collection luxury hotels offer a beautiful selection of classic and contemporary solutions to cater to the individuality of each traveler.

A Way of Life

If asked what Florence means to me, this would be my answer: Florence nourishes innovation and the creation of beauty. It derives its unique energy from the elegant ease of the Renaissance and its unparalleled tradition of craftsmanship. Florence is also our heredity.

My father arrived in Florence in 1927 on the wave of his success in America. In 1938 he opened his first store at the historic Spini Feroni Palace in Florence, overlooking the river Arno and Via Tornabuoni. It was here, where he welcomed Hollywood stars, aristocrats and international diplomacy, that the culture of Tuscan hospitality and the natural cordiality of our family have become globally known.

These experiences coupled with a profound knowledge of fashion and the pure pleasure to offer the best of Italian style, inspired the creation of the Lungarno Collection: a handpicked selection of unique hotels with strong personality conveying our core values of commitment, consistency and continuity.

As a tribute to Tuscany, the Lungarno Collection finds its origin next to the river Arno. Flowing through our beautiful country, the river of our collection continues its journey to the Via Condotti in Rome and, as it reaches the sea of Tuscany, to the charming Marina di Scarlino.

The proud symbol of the Lungarno Collection is a six petal flower, taking its inspiration from the Florentine emblem of the red lily. It extends an invitation to our guests to discover the beauty of Italy in full bloom.