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Festive Experiences

Exciting initiatives bring Portrait Milano’s square to life during the festive season.
Our elegant glass greenhouses and the shows along the rink are sure to delight both sweet and spirited souls alike.

FERRAGAMO

A scenic space that transforms into a winter boutique, evoking the intimate warmth of a mountain chalet. Amid soft lighting and winter fragrances, an experience takes shape where delicate silks, scarves and ties, small leather creations, and soft capes convey an elegance expressed through gestures and materials.

Here, fashion and technology meet, giving life to an interactive dialogue that inspires new forms of expression. Ferragamo’s design intertwines with Samsung’s technological support, creating a moment to be lived—where artificial intelligence guides, suggests, and invites exploration of luxury in a new and personal way.

LINDT

The dream of Christmas takes shape in this greenhouse through the sweetness of chocolate. Between encounters with Maîtres Chocolatiers and performances starring the iconic Lindor, Lindt offers an immersive chocolate experience for both adults and children — a sensory journey through festive flavours and Christmas wonders.

On December 7, 20 and 21, Lindt brings the magic of the Christmas Bear to the Piazza, with live demonstrations by its expert Maîtres Chocolatiers.

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PERFECT MOMENT

A refined skiwear brand, Perfect Moment was born in the mountains of Chamonix, amid snowy landscapes and crystalline atmospheres. It is this very magic — the allure of a ski slope — that the brand seeks to recreate, bringing the enchantment of the mountains right into the heart of the city.

december, 13th & 20th

ICE SKATING SHOW

The square comes alive with an ice-skating show, featuring a special guest who brings a touch of magic to the event.

Schedule: December 13 from 7:00 PM | December 20 from 12:30 PM

december 14th

GOSPEL CHOIR

Under the portico, Rumore welcomes a gospel choir: a moment of togetherness made of voices, rhythm, and shared energy.

new year's eve

THE LAST DANCE BY RUMORE

What better way to bid farewell to the year than by dancing? Rumore transforms into a true dance floor, with a vibrant DJ set that ignites the evening late into the night. The classic “Friday Night Fever” becomes the New Year’s Eve fever, for a finale made to be lived to the fullest.

A project in collaboration with