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Manifesto

The Gift as a Form of Hospitality

Portrait Milano was born from a gesture of giving back:
it opened the doors of a place long kept closed, 
and returned it to the city as a space
for encounter, thought, and beauty. 

From that same spirit comes THE GIFT, an invitation:
to reflect on beauty, which, when shared, creates value;
to embrace generosity — the purest expression of elegance;
to see a gift as an act of gratitude,
and a way to return what we receive each day. 

 

Portrait of a Winter's Tale

November 26th – January 6th

Portrait Milano celebrates Christmas with an initiative that captures the true spirit of the season: giving, sharing, and opening up to the city. A winter tale that blends the magic of the holidays with a heartfelt act of solidarity.

THE GIFT

The project THE GIFT was created as a present to the city of Milan and as a gesture of support for an association close to our hearts: Fondazione Mente.
Generosity is the highest form of elegance, and a gift is a way to return what we receive each day.

It is with this intention that, once again, the Piazza opens to everyone, young and old alike, welcoming a wonderful real ice skating rink. A place to be enchanted, whether in front of a steaming cup of hot chocolate or a fragrant glass of wine, by the magic of the season that surrounds and unites.

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FESTIVE EXPERIENCES

Elegant glass greenhouses, transformed for Christmas and winter, welcome visitors into a world of wonder. Inside, exceptional partners offer captivating experiences, where the taste of chocolate, the innovation of artificial intelligence, and the allure of fashion accessories come together, inviting both children and adults to explore, be amazed, and immerse themselves in the magic of the season.

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WINTER FLAVORS

The flavors of winter accompany the moment when the air turns crisp and the sun’s rays grow gentle. Between coffee and hot chocolate, indulgent snacks, and steaming glasses of mulled wine, the Piazza’s culinary offerings invite guests to savor both the pleasures of taste.

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A project in collaboration with