Florence

Palazzo Ottaviani

Name: Palazzo Ottaviani
Telephone: +39 055 0250100

Florentine Way of Living

An Elegant
Residential Address

Nestled in the heart of Florence, just steps from the Basilica of Santa Maria Novella, Palazzo Ottaviani is the latest residential addition to the apartments of Hotel Lungarno, the flagship of Lungarno Collection, owned by the Ferragamo family. Ten exclusive apartments are designed to offer comfort and refined style. Crowned by a penthouse with a panoramic terrace, it offers an open view over the city, for a stay immersed in the elegance and history of Florence.

A Residence of Style

Ten unique design residences drawing inspiration from the Santa Maria Novella station, reinterpreted in a joyful and contemporary way. Each apartment is unique, with tailored textiles, large-scale artworks by local artists and open kitchens.

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Three-Bedroom Penthouse with Terrace

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Deluxe Two-Bedroom Apartment with Terrace

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Deluxe Two-Bedroom Apartment

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Deluxe One-Bedroom Apartment

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Classic One-Bedroom Apartment

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Four-bedroom Family Apartment

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Three-bedroom Family Apartment with Terrace

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Three-bedroom Family Apartment

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In the Heart of Florence

Palazzo Ottaviani is located at the intersection of Via del Palazzuolo and Via dei Fossi, boasting a prime location just steps from Santa Maria Novella—one of the greatest masterpieces of the Italian Renaissance. With its millennia-old history and unrivaled artistic heritage, Florence is the ideal backdrop for this new venture. Palazzo Ottaviani becomes an exclusive gateway to the city, offering an experience that seamlessly combines Florentine historic charm with its interiors' contemporary comfort and elegance.

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Beyond a stay

Each apartment at Palazzo Ottaviani is designed to offer a warm and exclusive atmosphere, with elegant spaces, attentive details and contemporary technology ensuring comfort and well-being. Guests benefit from a dedicated concierge service and daily housekeeping, ensuring the utmost care of the living spaces. A fully equipped kitchen provides the freedom to feel at home. A range of personalized services is available on request to make each stay unique. Guests also enjoy complimentary access to the Hzero Museum and the Ferragamo Museum.

Between history and contemporary design

Palazzo Ottaviani bears the signature of Luigi Fragola Architects, an Italian studio known for blending innovation with respect for historical context. The design draws from the clean lines and geometries of 1940s Rationalism and the elegance of Art Deco, in a conversation between past and present. Interiors balance design and functionality, with rich materials and a palette of neutral tones with blue and gold accents. The result is a timeless atmosphere, appealing to an international audience of travelers, art lovers and connoisseurs of understated luxury.

A story of heritage and vision

Palazzo Ottaviani is rooted in a personal legacy: the vision of the Marchese di San Giuliano. A patron of the arts, he dedicated nearly forty years to the creation of one of Europe’s most extensive model railway systems, now housed in the HZERO Museum on the ground floor. This presence introduces a narrative of movement and exploration, subtly informing the identity of the place. Today, his son Diego and daughters, Giulia and Maria di San Giuliano, carry this vision forward, shaping a form of hospitality where the experience is defined through continuity, attention and a sense of place.