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Nestled in the heart of Florence, just steps from the Basilica of Santa Maria Novella, lies Palazzo Ottaviani, the latest residential addition to the distinguished selection of apartments under Hotel Lungarno, the flagship hotel of Lungarno Collection, owned by the Ferragamo family.
The project introduces nine exclusive apartments, designed to offer guests unparalleled comfort and sophisticated style. Crowned by a prestigious penthouse featuring a panoramic terrace, it is the perfect setting to admire the beauty of the city. Palazzo Ottaviani promises a unique experience, immersed in the elegance and history of Florence.

In the Heart of Florence

Palazzo Ottaviani is situated at the intersection of Via del Palazzuolo and Via dei Fossi, boasting a prime location just steps from Santa Maria Novella—one of the greatest masterpieces of the Italian Renaissance. With its millennia-old history and unrivaled artistic heritage, Florence is the ideal backdrop for this new venture. Palazzo Ottaviani becomes an exclusive gateway to the city, offering an experience that seamlessly combines Florentine historic charm with its interiors‘ contemporary comfort and elegance.

 

A Bespoke Hospitality Experience

Beyond a stay

Each apartment at Palazzo Ottaviani is designed to offer a warm and exclusive atmosphere, featuring elegant spaces, meticulous details, and state-of-the-art technology to ensure ultimate comfort and well-being.
Guests benefit from a dedicated concierge service, always available to cater to every need, along with impeccable daily housekeeping, ensuring the utmost care of the living spaces. Hospitality is enriched by thoughtful touches that make all the difference, such as a fully equipped kitchen, providing the convenience and freedom to truly feel at home.
For those seeking an even more exclusive experience, Palazzo Ottaviani offers a range of personalized services on request, designed to make every stay truly unique.
Additionally, guests will have the privilege of complimentary access to two of Florence’s most iconic cultural landmarks—the Hzero Museum and the Ferragamo Museum—offering an immersive journey into art and history that perfectly complements their stay.
Palazzo Ottaviani is more than just a place to stay—it is a refined retreat where luxury is defined by comfort, privacy, and bespoke services, balancing tradition and modernity.

 

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Contemporary elegance, timeless heritage

Style & design

The Palazzo Ottaviani project bears the signature of Luigi Fragola Architects, a renowned Italian studio celebrated for its ability to blend innovation with deep respect for historical context. The design journey draws inspiration from the clean lines and precise geometries of 1940s Rationalism, interwoven with the refined elegance of Art Deco. This seamless dialogue between past and present defines a contemporary aesthetic that harmonizes effortlessly with Florence’s historic fabric.
Steering away from conventional neoclassical styles, this approach introduces a fresh perspective, celebrating an era of extraordinary creativity—the foundation of 20th-century Italian design.
Inside, the spaces achieve a perfect balance of elegance and functionality, featuring high-quality materials and a palette of neutral, sophisticated tones, enriched by deep blue and gold accents. The result is a timelessly captivating atmosphere, appealing to an international audience of travelers, art lovers, and connoisseurs of understated yet functional luxury.

 

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The Heritage

More than just a new icon of elegance in Florence’s hospitality scene, this project embodies a legacy, the realization of a dream—the dream of the Marchese di San Giuliano.
A refined aesthete and patron of the arts, the Marchese spent nearly 40 years bringing to life one of Europe’s most extensive model railway systems, now housed at the HZERO Museum, located on the ground floor of Palazzo Ottaviani. This extraordinary exhibit tells the story of movement, discovery, and adventure, values that now take on a new dimension within this hospitality concept.
Today, his son Diego and his daughters, Giulia and Maria di San Giuliano, carries forward this vision, transforming Palazzo Ottaviani into a place where travel becomes an experience, and visitors become part of something greater.

 

 

Palazzo Ottaviani

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