Established in 1999 as an upscale accessories store by Antonia Giacinti, Antonia quickly expanded its range to include women’s wear and men’s wear, the latter steered by co-founder Maurizio Purificato. From Palazzo Cagnola in Milan’s Brera district the power duo exported their vision abroad. In 2016 they opened a Antonia store in Macao, followed by K11|Antonia in Hong Kong in 2019 and Antonia inside Wuhan’s K11 Art Mall in 2021.
Among the new generation of Italian buyers, Antonia is a real guru and trend explorer, with an eye for mixing luxurious and established brands with up-and-coming avant-garde names. Every item is chosen with great care, taste and passion through constant research carried out all over the world.
Via Sant’Andrea, 10
Expanding the vision
Antonia meets Portrait Milano
In the heart of the fashion discrict, Portrait Milano is the new perfect match for Antonia’s curated selection of well-known designers and avant-garde names. Under the vaulted colonnade, awe-inspiring interiors and eye-catching visuals trigger curious collaborations with international brands, cult streetwear labels and sports powerhouses. A buzzy place for global fashionistas worldwide and local fashion-addicted alike.