Design Week 2024 at Portrait Milano

On the occasion of the Design Week, Audi has chosen Portrait Milano as the location for the House of Progress.

From 15 to 28 April 2024, in the center of Piazza del Quadrilatero, there will be the installation „Reflaction“ – designed by the international studio BIG – Bjarke Ingels Group – which invites visitors to reflect on their actions and their impact on the future, playing with reflection and refraction effects to create a unique visual experience.

Design and innovation enthusiasts will have the opportunity to dive into the future of mobility with Audi at the House of Progress, located in the iconic spaces of Portrait Milano. This exclusive event, will be one of the focal points of the INTERNI CROSS VISION show, where the automotive company will present its holistic vision of sustainability and innovation in the automotive sector.

In this extraordinary setting, Audi will create an engaging experience that goes beyond the world premiere presentation of the new Audi Q6 e-tron. The House of Progress will be animated by the brand’s fundamental values, including creativity, design, innovation, and attention to the centrality of the individual. Audi aims to generate new awareness through the exchange of cross-cutting knowledge, exploring the future of mobility and responding to the needs of tomorrow.

Not only an opportunity to admire Audi’s latest innovations, but also a chance to explore the future of mobility and discover how the company is committed to creating sustainable and innovative solutions. Audi’s presence at Milan Design Week 2024 promises to be an unforgettable experience that will leave a lasting imprint in the world of automotive design and technology.