Portrait Milano, Portrait Firenze, and Hotel Lungarno have obtained GSTC (Global Sustainable Tourism Council) Certification by Dream&Charme, the leading Italian Certification Body in the hospitality sector, accredited by Accredia.
This milestone affirms our hotels’ daily commitment to a form of hospitality that creates lasting value for local communities, people, and the environment. But this isn’t just a label: GSTC Certification is based on rigorous standards that demand measurable results, responsible governance, and a long-term vision, a leading international authority on sustainability in the travel and tourism industry.
The GSTC sets the global standards for sustainable tourism. These benchmarks are used worldwide by governments, certification bodies, travel businesses, and conscientious travelers alike.
A Shared, Concrete, Everyday Commitment
Sustainability is embedded in the way we welcome guests. This certification reflects a collective journey—driven by our teams, our partners, our communities, and every guest who chooses us. It’s an invitation to keep moving forward and to improve, day by day.
Inspired by the values of the Ferragamo family, our sustainability strategy is guided by six core elements that inform everything we do:
With GSTC Certification, we aim to help reshape the hospitality industry for the better. Not as a final goal, but as the starting point of a deeper, more transparent, and more collective commitment.