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"Signature" vacation at Portrait Firenze: the Leica Experience

“One’s destination is never a place, but a new way of seeing things”. H. Miller

Two authors of excellence meet at Portrait Firenze, the luxury boutique hotel of Lungarno Collection, the exclusive collection of hotels, retreats and villas in the heart of Florence, the vibrant center of national and international tourism. Leica, the company that at the beginning of the century revolutionized the world of photography, writing its most elegant history, and the Ferragamo Family, the protagonist of a new way of interpreting luxurious hospitality, join forces to take visitors along a true “signature” journey which is part of the Exclusive Experiences proposed by Lungarno Collection.

Portrait Firenze proposes to its customers a day in the name of Street Photography, the expression of the art of photography which allows telling stories, carving out glimpses and evoking emotions. Thanks to the prestigious partnership with Gianluca Panella, a world-renowned Florentine photo-reporter with expertise in the use of Leica cameras, it will be possible to “visit” the historic district of the cradle of the Renaissance in a way different than usual, depicting the art inherent in the every day that swarms the city streets, and photographing, we should point out, a new and personalized portrait of your trip.

We are waiting for you at Portrait Firenze, the “collection” luxury hotel that changes your travel experience, transforming it into a masterpiece.