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Pitti Immagine and winter sales: shopping in Florence ushers in 2017.

Florence is the capital of art and culture. And, for a few days a year, the capital of fashion too. Pitti Immagine returns from January 9 to January 13; this event is one of the most important of the business fashion industry worldwide. At its 91st edition, Pitti Immagine will host Italian and international companies that will present to sector professionals, in a world premiere, their Fall/Winter 2017-18 Men’s collections. Consumers and visitors cannot freely access the event held at Fortezza da Basso, but will be able to enjoy the unique atmosphere pervading the whole city.

Shopaholics will be able to discover the magic of sales in Florence, from January 5 to February 15. It will be wonderful to get lost on via Tornabuoni, where luxurty boutiques and artisans’ shops abound everywhere, on via Maggio and via Dè Fossi, to find antique stores and collectibles, as well as the in flea markets of San Lorenzo and Piazza del Mercato Nuovo, to purchase the best leather goods and, obviously, along Ponte Vecchio, to impress your better half with a piece of jewerly.

Lungarno Collection has designed a special package for guests who love shopping. With Shopping Getaway they will be able to stay at one of Florence’s Ferragamo luxury hotels with free access to the Ferragamo Museum, and enjoy a day of great shopping in The Mall or Barberino Designer Outlet centers, using a Privilege Card, to avail themselves of exclusive shopping offers.