On the occasion of the Design Week 2025, the “Drift Us” installation designed by the Dutch creative duo Drift is a living landscape composed of twenty-two illuminated stems that activate and react as people pass by.
The movement of these elements evokes the lightness of grass swaying in the wind, symbolizing the harmony and fluidity that can only be achieved when individuals, the environment, and technology engage in dialogue.
The installation is not just something to be observed, but it actively involves those who walk through it: visitors become part of a collective rhythm made of light, delicate sounds, and movement.
It is an invitation to reflect on how even the simplest gestures can influence the environment and contribute to a shared evolution, where transformation is never individual, but arises from the synergy of multiple elements.