The thread of Pop Art ties the exhibition of Warhol to the brand new installation, Freedom, designed by Simone D'Auria for the new edition of the Lungarno Collection.
Simone D'Auria, artistic director of the operation, identified Vespa, the universal icon of Made in Italy, as an extraordinary tool of communication which, on occasion, addresses various representative images from different corners of our planet.
The initiative, under the patronage of the Municipality of Florence and with the contribution of the Piaggio Group and Leica, presents a series of 12 Vespa anchored to the hotel's facade. Each Vespa body, which D'Auria considers the true spirit of the scooter, has been specially colored and decorated with the distinct Water Transfer Printing technique, a dress that could befit world evolution and themes of planet sustainability.
The work of D'Auria reflects the beauty of nature. Every shell, in fact, bear upon us, and with it, a particular habitat, a desert, forest, ocean, the mountains and the hills, the sky with clouds and more.
D’Auria’s colorful installation and strong idea of freedom combined with the communicative power of an internationally recognized brand allow visitors to immerse themselves in a Pop Art atmosphere.