Leica Experience

Florence and Leica, an encounter of two myths.

Since 1925, a legendary Leica camera presents the ultimate dream of every great photographer. We invite the guests of the Lungarno Collection to try the latest digital Leica models complimentary for a day, walking in the footsteps of Henri Cartier Bresson and Sebastião Salgano.

Please contact our concierge for an introduction to the manager of the new Leica Store in Florence, in Vicolo dell’Oro, just a stone's throw from the hotels and Piazza della Signoria. Some basic instructions, and you are off to photograph the splendor of Florence with your Leica over your shoulder.

Your best photographs will be  downloaded onto a DVD or USB stick at the end of the day, for you to take home. A unique opportunity to capture your unforgettable moments in timeless elegance.