Philosophy

If asked what Florence means to me, this would be my answer: Florence nourishes innovation and the creation of beauty. It derives its unique energy from the elegant ease of the Renaissance and its unparalleled tradition of craftsmanship. Florence is also our heredity.

My father arrived in Florence in 1927 on the wave of his success in America. In 1938 he opened his first store at the historic Spini Feroni Palace in Florence, overlooking the river Arno and Via Tornabuoni. It was here, where he welcomed Hollywood stars, aristocrats and international diplomacy, that the culture of Tuscan hospitality and the natural cordiality of our family have become globally known.

These experiences coupled with a profound knowledge of fashion and the pure pleasure to offer the best of Italian style, inspired the creation of the Lungarno Collection: a handpicked selection of unique hotels with strong personality conveying our core values of commitment, consistency and continuity.

As a tribute to Tuscany, the Lungarno Collection finds its origin next to the river Arno. Flowing through our beautiful country, the river of our collection continues its journey to the Via Condotti in Rome and, as it reaches the sea of Tuscany, to the charming Marina di Scarlino.

The proud symbol of the Lungarno Collection is a six petal flower, taking its inspiration from the Florentine emblem of the red lily. It extends an invitation to our guests to discover the beauty of Italy in full bloom.

Leonardo Ferragamo - President of the Lungarno Collection